Step 1 of 3 — As a customer
33%
Step 1 of 3
If you were hiring a contractor — what would you want?
Think about the last time you needed to hire someone. Answer based on what YOU would actually do, not what sounds right.
Not importantCritical–
1510
Slide to answer
1–4 reviews — I just need to see something
5–9 reviews — shows some track record
10–24 reviews — minimum I'd seriously consider
25+ reviews — I wouldn't call with fewer
A few hours — they might be on a job
Same day — I'd call the next person if no callback
Minutes — no text back = I'm moving on
Doesn't matterMajor factor–
1510
Slide to answer
Google reviews & star rating
Photos of their actual work
Whether they have a website
Social media presence
How fast they respond
BBB / certifications
Slide toward Trust if you'd pay more for someone you believe in.
Price winsTrust wins–
1510
Slide to answer
Step 2 of 3
Now rate your own business — honestly.
Same dimensions. No one sees your individual scores. This is for you.
Not findableTop of results–
1510
Slide to answer
0–4 reviews
5–9 reviews
10–24 reviews
25+ reviews
Minutes — I have automated text-back set up
Same day — I call back when I wrap up
Next day or when I remember
Honestly, some calls don't get returned
Basically nothingProfessional & complete–
1510
Slide to answer
Your trade
City / market
Business name (optional)
Years in business
Step 3 of 3
Your gap — what you'd want vs. what you deliver.
The faint bar is the standard you set as a customer. The solid bar is what your business delivers. The space between is your opportunity.
What you'd want as a customer
What your business delivers
Google findability
Even
Review credibility
Gap: 3
Response speed
Gap: 3
Website & presence
Even
Trust advantage
Even
Smaller gaps worth tightening
Your biggest opportunity is review credibility — where the difference between what you expect as a customer and what you currently deliver is largest. The plan below closes that gap first.
Ready for your full 30-day marketing plan?
AI will build a complete week-by-week plan personalized to your trade, market, and gaps — with word-for-word scripts.